KUALA LUMPUR 22 Feb 2011 – Bric’s of Milan has finally opened their flagship outlet in Bangsar Village 2 which will showcase their full collection of basic and seasonal collections comprising travel, luggages as well as handbags. According to Mr. Attilio Briccola, the decision to open a Bric’s boutique in Malaysia was a very simple and quick decision due to the positive market demand and dynamics.
“Since our formal entry into Malaysia end 2009, there has been a huge demand for both the handbags and luggage line. We are also very thankful to Dianomiq Sdn. Bhd. who has also collaborated very well with the leather goods retailers very quickly, such as Isetan, House of Leather, Eraman & Cuir Boutique. Altogether, the team has opened up 10 points of sales in 2010 and our retailers have proven to be very supportive and excited about the brand’s performance in Malaysia. Bric’s is considered a “fresh” brand which is important in the growing market of leather goods and travel industry.” he added.
“Since our formal entry into Malaysia end 2009, there has been a huge demand for both the handbags and luggage line. We are also very thankful to Dianomiq Sdn. Bhd. who has also collaborated very well with the leather goods retailers very quickly, such as Isetan, House of Leather, Eraman & Cuir Boutique. Altogether, the team has opened up 10 points of sales in 2010 and our retailers have proven to be very supportive and excited about the brand’s performance in Malaysia. Bric’s is considered a “fresh” brand which is important in the growing market of leather goods and travel industry.” he added.
As every fashionista knows, travelling in style is as essential as toting a great handbag, whether it is a timeless classic or an “it” bag of the moment. Bric’s completely redefines the meaning of travel gear by extending their offerings to include handbags which are “on-the-go” but not limited to the purpose of traveling.
With this objective in mind, the X-bag which has a wide range of complementing leather and nylon goods has been developed including overnighters, pouches, purses, and more to complete whatever look one takes fancy to. The entire X-Bag line is based on the concept of transformability and malleable utility: every bag is actually presented folded into an “extra-bag” with shoulder strap which can be used alone or attached internally, using two snaps, as a pocket.
“The X-bag is high in demand due to its water resistant feature which is very good for tropical weather, maybe that’s why we sell lots of Xbags in Malaysia. Strength in its plus-transformability, functionality and practicality, the X-Bag returns this season, dressed with new combinations and colours.” he added.
With this objective in mind, the X-bag which has a wide range of complementing leather and nylon goods has been developed including overnighters, pouches, purses, and more to complete whatever look one takes fancy to. The entire X-Bag line is based on the concept of transformability and malleable utility: every bag is actually presented folded into an “extra-bag” with shoulder strap which can be used alone or attached internally, using two snaps, as a pocket.
“The X-bag is high in demand due to its water resistant feature which is very good for tropical weather, maybe that’s why we sell lots of Xbags in Malaysia. Strength in its plus-transformability, functionality and practicality, the X-Bag returns this season, dressed with new combinations and colours.” he added.
Due to its understated style it is not surprising that well known celebrities such as , Johnny Depp, Nicole Kidman, Halle Berry, Carrie Underwood and Kate Bosworth use Bric’s bags as their close travel companion. Bric’s can also be seen in Hollywood major sets such as Mamma Mia, Glee, Dirty Sexy Money, Sex and the City 2, and most recently The Tourist.
Most of them are using the signature and iconic line of Bric’s, the Life Collection.
“Due to the popularity and longevity of the Life collection, we have also done significant R&D to re-invent the iconic Life collection. The new version of the line Life which combines the famous suede-effect fabric, which takes the name moustang, with cowhide leather with both strong natural properties and a summery aspect, thanks to its very light coloration.” he added.
On-going research, where innovation and functionality are intertwined, moments of extraordinary inventiveness blend into tradition and creativity, which are seen in its exceptional collections such as the masculine Bric’s Pininfarina range which boasts of its design resembling parts of a car. This year, there will be new colours to the Pininfarina range with its growing popularity of design and aesthetics.
Bric’s injects inspiration from all around the globe into its collections, and tops it off with distinguishable Italian finish only brands of distinction can master. With the brand’s emphasis on catering to increasingly cosmopolitan city ladies around the world, choices are endless and decisions tempting. The Cervo line, made with extremely soft grain deer leather, sees a revisiting of all models especially in the elegance of forms, uniting spaciousness and functionality for modern and fashionable bags. It is the perfect relaxed, elegant setting to linger in and relish the feel of soft leather on your arm, and enter a world of trends and timeless style finished of course, with luxury.
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Most of them are using the signature and iconic line of Bric’s, the Life Collection.
“Due to the popularity and longevity of the Life collection, we have also done significant R&D to re-invent the iconic Life collection. The new version of the line Life which combines the famous suede-effect fabric, which takes the name moustang, with cowhide leather with both strong natural properties and a summery aspect, thanks to its very light coloration.” he added.
On-going research, where innovation and functionality are intertwined, moments of extraordinary inventiveness blend into tradition and creativity, which are seen in its exceptional collections such as the masculine Bric’s Pininfarina range which boasts of its design resembling parts of a car. This year, there will be new colours to the Pininfarina range with its growing popularity of design and aesthetics.
Bric’s injects inspiration from all around the globe into its collections, and tops it off with distinguishable Italian finish only brands of distinction can master. With the brand’s emphasis on catering to increasingly cosmopolitan city ladies around the world, choices are endless and decisions tempting. The Cervo line, made with extremely soft grain deer leather, sees a revisiting of all models especially in the elegance of forms, uniting spaciousness and functionality for modern and fashionable bags. It is the perfect relaxed, elegant setting to linger in and relish the feel of soft leather on your arm, and enter a world of trends and timeless style finished of course, with luxury.
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